In an attempt to discover more about people’s perceptions
of “savory,” a number of people at or associated with
Oxford Chemicals were asked to complete a simple questionnaire
assessing the suitability of 146 odor descriptors
against the term “savory”. According to the questionnaire,
the ten most appropriate descriptors, in descending order,
were the following:
• Fried chicken
• Meaty (cooked)
• Seasoning
• Garlic, onion
• Spicy
• Warm
• Black pepper
• Smoky
• Cheesy
• Kippery (smoked fish)



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