1. WHITE GOODS IN EUROPE – IS REALOCATION A FATALITY OR A THREAT?
PRESENTATION MADE BY SYNDEX ON 7th NOVEMBER 2005

The Electrolux announcement
In 2004, Electrolux, leader of the white goods sector, announced that by 2008 more
than 50% of its 27 factories will have moved to low-cost countries.
What’s the situation of the European white goods sector? How to qualify the strategies
of the firms in this sector? Is there an alternative to the relocation of the West
European factories?
The white goods sector is dominated by 4 groups worldwide
At a world level, the sector is concentrated around four main manufacturers:
  • Electrolux (Sweden): 13,1 billion € of sales
  • Whirlpool (USA): 10,1 billion €
  • BSH (Germany): 6,8 billion €
  • Indesit (Italy) : 3,2 billion €
Then Arcelik in Turkey, Fagor et Brandt in Spain and Gorenje in Slovenia).
Concentration is going on in
  • Fagor, n°1 in Spain, buys Brandt, n°1 in France, in May 2005
  • Whirlpool may finalize the purchase of Maytag in 2006

Dosya Türü : pdf

Dosya Şifresi :www.forumfood.net